Since its establishment, Microchip has paid close attention to the embedded control semiconductor product market. In order to occupy the market, we concentrated all resources in technology, design, production, sales and other aspects to develop two major products: PIC8-bit microcontroller (MCU) and high-quality serial EEPROM. So far, Microchip has launched microcontroller peripherals, analog products, RFID smart cards, and KEELOQ security products to design more comprehensive and valuable embedded control system solutions to meet the growing needs of users.