NXP provides semiconductors, system solutions and software to provide a better sensory experience for mobile phones, personal media players, televisions, set-top boxes, identification applications, automobiles, and a wide range of other electronic devices. On November 16, 2006, NXP Semiconductors officially announced that it will use "NXP Semiconductors" as its Chinese brand name to conduct related marketing and operation activities in Greater China. In addition to the original English brand name NXP, NXP Semiconductors hopes to use this new brand to further communicate with customers in Greater China and further increase brand awareness